Are you thinking of Digital marketing?

yes

Everyone is having the goal of creating a big wealth in the future isn’t it?

Due to COVID19, many people have lost their jobs in the world and due to which new Startups are coming in the market.

Why they are thinking about it?

To get the money and make life easier, isn’t it?

So, I thought to give my opinion on how to implement Digital Marketing so that it will be useful for entrepreneurs, businessmen.

Now you may think that From where I got to know about Digital marketing right?

I am doing an internship program. where I am also learning about Digital Marketing under my mentor Digital Deepak so I just wanted to share what I have learned.

By spreading the knowledge I want to help people to understand the concept of digital marketing and how to implement it so that life becomes easier which they want.

I want your precious time to go through my article and I know definitely, in the end, you will be having a clear idea about the importance of Digital Marketing. After reading the full article you will definitely think of learning Digital marketing to grow your business.

The short definition given by Dr. P.V. Balakrishnan “Marketing is the delivery of customer satisfaction at a profit”

To understand it I will explain the 5 important things in Digital Marketing

1. What are the Fundamentals of marketing?

Several authors have defined marketing in various ways.

Fundamental meaning the base of marketing

But before going to start on it I want to know the following random questions which might be running through your mind when you just hear the word marketing.

1. What kind of product will work in the market?

2. How to make a product?

3. what should be the price of the product?

4. How much profit I will get from It? etc…

all of the above questions are naturally coming in our mind.

Marketing is based on science and keep in mind that marketing always starts before the product.

The biggest challenge is to know about consumer behavior

Now you will think What is consumer behavior right?

It simply knowing what the consumer needs today.

For Example, one of the case studies which will be easier to understand I got to know from Dr. Vivek Bindra a motivational speaker:

Everyone had the Dairy milk Cadbury in life. The company first made the target audience as children in the year 1988 but after some years they found that the market got saturated on 78% around 2–3 years it was the same.

So, at that time they wear struggling to grow the market rate. After that in 1990–92, they change the target toward the youth if you remember the advertisement “ kya swad hai Zindagi main”. which helps them to increase the market rate just by changing the target audience via advertisement. Then they change it on to family as the target audience and so on. You must be watching the different advertisements which are present now.

So why it happened is based on consumer needs.

From the above examples, you just understand that marketing is sending the right message, to the right person at the right time, isn’t it?

One more example is the Maruti Suzuki Car one of the largest highest selling cars for more than 15 years.

Why? because they have made a car which one can’t beat only. They made it because of understanding customer behavior.

Always think about the price, product, positioning, and profit after deciding the consumer needs

First, understand the customer how he will be getting the value from us.

You have to ask one question to yourself

What problem you are solving in your customer's life which he can not solve on his own?

When I ask you the above question you must have started thinking about niche selection, sales, and marketing.

Some people think that marketing is to sell something then it ends.

But no, it is not the end. You need to keep your customer happy throughout life.

Marketing will never end in life. To build the customers trust you have to keep giving them new things which are needed by them.

It will happen only when you upgrade your knowledge according to the trend.

2. Digital Marketing Vs Tradition marketing-

Now everyone is having a touchscreen mobile but before mobile came into the market, we were able to get most of the information via newspaper, TV advertisement, Radio, etc.

The way of advertisement what we were using before digital marketing came into the market is called traditional marketing

If you just type how many people have a TV set at home in INDIA? you will get an amazing answer that around 197 million people have TV sets out of 298 million people.

So even if you make a good advertisement on your product just see that around 197 million people will see via TV. Is not amazing?

Radio has the reach of 65% of the population and newspapers can reach 465 million population in INDIA.

Till now what I have told you is the traditional way of marketing but I want to highlight some disadvantage of it

1. You can’t personalize the message

2. It does not allow to do natural sales

3. It does not allow interaction with all the people

But yes, when you wanted to sell low-end consumer base product ex: toys for children, pen, etc then it is a good way to enter everyone’s home

Even though we have Digital marketing now which is an uptrend in the market our traditional way of reaching the customers is also not small.

The only thing you should know How to grab attention in peoples mind

3. Integrated Digital Marketing

When you will see the above diagram, you must be thinking why all the arrows are running hay via?

it is quite complicated but if you understand the concept behind it you will never forget in life.

The first question will arrive in every once mind that

what is the meaning of integration?

So in a simpler way to understand how one thing is combined with another to form a whole cycle.

Here in the above picture, we can see how content marketing, SEO, Social media, paid advertisements, email marketing are connected with each other to sell our product

Most of the people just focus on one thing out of content marketing, SEO, Social media, paid advertisements (as google add, Facebook add), and then they think that the people are not buying their products. Afterword they try to focus to focus on email marketing to increase the sale to customers.

Is not the right path to go about it

So the best way to do it

Think it is as Machine instead of doing paid advertising directly

Try to use paid advertising for your content writing.

You can use any media for content it may be in the form of blog, article which you are reading right now, youtube channel, etc

through your content writing, you will get the list of Emails

you will ask me how?

Through content, we can push the audience to go to our web site link. So, they automatically enter in our SEO which will help us to go in better ranking

Similarly, if you give your content via social media the new audience who like our products, they are going to shear it

paid advertising is one of the best busting steps for our email marketing, content writing, SEO, and social media through which it will help to build trust from people, and because of trust, it will automatically lead to selling.

In short

Good Content will help to grab attention through SEO or social media. then you can build trust using email marketing. After trust gain Transaction happens naturally which will be selling your products.

CATT marketing funnel is an example of integrated marketing. Which will help to create wealth

Now you will think that What is the CATT marketing funnel?

4. CATT Marketing funnel–

Wealth = n ^ CATT. The way of making wealth.

(n) — stands for Niche. Meaning a job or position that someone likes the most. Niche has to be specialized in one thing which stands out from the audience.

Just you have to think about what you are best and that will be your niche. The above cycle is to understand the niche selection.

while selecting the niche you must be having a passion as well as talent and market. If you know only two things out of it then your niche will be unsuccessful.

For Example

Suppose you are the best in physical therapy. You may choose your niche which is depend on Stroke victims who have lost mobility and motor skills. Before selecting the niche, we have to ask some question to ourselves

Who will be my target audience? — its children, youngsters, old people, etc.

Now in the above example, your target audience is people suffering from a stroke.

So, narrowing our focus on one thing which we are good at helping to establish a stronger business. Try to be the only one in the market. According to your niche, you will attract more profitable customers which will help you to grow your business.

(C) Content — After selecting the niche you have to write good content to attract more people. It is one of the forms of advertisement. it may be in the form of a blog post, video or live webinar, etc

(T) Attention — after writing good content people should know about it. So to attract more people different strategies are used to grab the attention examples is social media. (Youtube, Facebook, etc)

(T) Trust — It is the bond between you and your audience. People will buy the product only when they will trust you. Trust is gained through valuable products. When people trust is gained it leads to high sales. These we can achieve by sending personalize emails so that the audience will feel we are talking to them personally.

Which is one of the best methods to apply in marketing which is also known as deep marketing.

(T) Transaction — after building trust the audience will buy your product naturally.

Example suppose one of your products you sell at 100 Rs and people liked it so much and 1000 people byes it. After some days you launch a new product that costing 1000 Rs may be out of 1000 people at least 10% will bye your product. Because they know you well. They like your first product so naturally, some people will go to buy the second product. Everything will work smoothly when you will have sells webinar, you will give your content on different platforms without sells you will not able to convert your leads into customers.

5. Mass trust blueprint

The above image is used to explain How your journey will start to become a personal brand

Instead of giving the definition of personal branding, I want to just give a quote given by

Jeff Bezos “Branding is what people say about you when you are not in the room”

Have you ever thought of personal branding as a cycle?

Here is the answer to your question of how building a personal brand is a cycle. It starts with

1. LEARNING

always learning comes first in life.

So, what we learn is related to a kind of concept or probably thing which we get attracted to them naturally. Maybe because of passion to do it. Behind each idea, there is always a fact that we have to keep in mind. After knowing the fact, we have to apply it in a practical way to learn it.

2. WORK — The best way of learning about anything is by doing {Ex. Cycling, driving, writing}Without implementing you will not able to go ahead.

For Example, If I show you a video on cycling and tell you I am giving you a cycle now. just take a ride on it. Is it possible to do it?

No

Why

First, you have to learn what are the different parts of the cycle. When to apply break etc

Then practically you have to seat and balance your self to take a ride

So here work is related to JOB/ freelancing project / own projects etc. whatever you learn you have to apply practically. Making awareness in people about your work is the key to success.

3.BLOG — after learning and practicing it is the time to show our talent to the world.

we can do it in the form of content writing or blogging. When you write a blog after learning and working on it then your blog becomes unique. Why bogging is important

1.To built trust in your business

2. Let people know about your creative thought

3. People will come to know your work

4. Blogging will build a reputation as a knowledgeable company

5.Increases credibility as a promising brand

4. CONSULT- Now you have everything that the brand needs. Start consulting the people instead of working for them. It is easier for you to tell the people depending on your experience.

5. MENTOR — after a certain level you can start mentoring people who want to become like you. So, they will get a strong base from you. Which also built your confidence to the next level. Because teaching to a single person and to the huge audience will make a difference.

6. STARTUP — finally you can start your product after understanding what the market need, problem face by people, and how your product will help them.

Even after running a start-up, you have to keep learning so that again the same cycle will run to keep your self-updated

Coming to a Conclusion what I wanted to explain through the article is

1. understanding consumer behavior is the fundamental of marketing
2. Start learning Digital marketing to reach people easily
3. start selling the product through integrated marketing
4. Apply CATT funnel to your business to make wealth
5. Make a personal brand using MASS TRUST blueprint

Ending by a quote “The best marketing doesn’t feel like marketing.” — Tom Fishburne

Once again thanks for your precious time.